About Us

I know this section is titled "About Us" but yeah its just me here.

I graduated with an industrial engineering degree from NC-State in December of 2025 and went straight into making these watches. Will I regret not immediately getting a real job? Probably. Does it feel good to pursue a childhood dream? For sure.

I have quite a few product design & development courses under my belt, so I hope you can trust me to make the right decisions with this project!

I've been a fan of race and rally for a long time, so thats where a majority of the inspiration comes from. Below are some of the cool cars I've had the honor of owning!

Thanks for checking out the site!
- Zade (IG: @ZadeOkay)